poster

L'Âge d'or de la pub

65% | Jun 02, 2023 | Documentary, TV Movie, History

55 years ago, on October 1 1968, the first brand advertising spot appeared on the French television screen. Over the next three decades, thousands of creative little films would seduce and build our collective memory. Kitschy or cult spots, humor, slogans, music, stars, gimmicks, grand spectacle or sex appeal: during its golden age, how did advertising convince? Thierry Ardisson has brought together almost 400 advertising clips to relive the era of the conquest of minds and wallets.

Featured Crew

Thierry Ardisson
Writer
Thierry Ardisson
Idea

Cast

actor1
William Leymergie
Self (archive footage)
actor1
Alex Métayer
Self (archive footage)
actor1
Jacques Duby
Self (archive footage)
actor1
François Berléand
Self (archive footage)

Images