In the show, two pairs of Dutch celebrities are dropped at unknown locations hundreds of kilometers apart. They have six hours to find each other and win a prize pot. By completing challenges along the way, they receive hints about their whereabouts. That is a challenge in itself, but the task is made even harder: there are six other pairs—known as "bounty hunters"—who are hunting the celebrities. Whenever these bounty hunters manage to snap a photo or record a video of the famous faces, they earn money, while the celebrities see their prize pot shrink.